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17 January 2025

The paradox of Molly-Mae Hague

The influencer can post hundreds of pictures of her life online, and still avoid sharing her real self.

By Amelia Tait

The beauty of beauty influencer Molly-Mae Hague is that she should be boring – but she just isn’t. By her own admission, the 25 year old “doesn’t like having fun”; she is an unabashed homebody who loves nothing more than rewatching the Harry Potter films in her pyjamas before having a bath and an early night. Yet after rising to fame as a contestant on reality dating show Love Island in 2019, Hague has managed to keep millions interested in her every move. She has 8.3m Instagram followers, a bestselling autobiography and her own clothing line, Maebe, which sold out 24 minutes after it launched last September. Now she’s the star of a six-part Prime Video docuseries, Molly-Mae: Behind It All.

The “it all” in question is single motherhood, the launch of Maebe, and her (extremely) well-publicised break-up with boxer Tommy Fury. The first three episodes dropped on 17 January while the next three are promised this spring.

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